Tourism Campaign · Premium Stay
The Land Yacht
The challenge
The Land Yacht is a one-of-a-kind stay on St. Margaret's Bay — and it is more than a rental. Beneath the water at the property's edge, its owners are placing living-reef structures to grow new marine habitat along the shoreline.
A listings page can't carry that. The property needed both the place and the stewardship behind it to be visible — and felt — before a guest ever arrives.
The approach
We filmed the property and the Living Reef initiative as two connected pieces: one introducing the stay itself, and one documenting the reef work taking shape in the bay.
Everything was shot on location and delivered in formats made for the web and for the property's social channels — landscape films for the site, vertical edits for social.
- “The Land Yacht: A Nova Scotia Story Begins” — landscape film introducing the property
- “The Land Yacht Is Becoming Part of St. Margaret's Bay” — landscape film documenting the Living Reef initiative
- Two vertical edits cut for the property's social channels
The Living Reef initiative is ongoing, and an expanded Land Yacht story is in development.
“The Land Yacht has been working with Lucas for the past few months on our unique Living Reef initiative. We've been deeply impressed by his ability to tell the story in a way that every viewer can appreciate. We look forward to an ongoing collaboration as the project advances.”